Building upon the very successful carbon monoxide campaign ‘Project Shout’ in the UK, Sprue have launched a new campaign in France, Un Cri D’alarme (A cry of alarm).
This integrated digital campaign includes a national TV advertisement, all developed in house by Sprue.
With low levels of household penetration (estimated only 5% of the 26 million French homes have a carbon monoxide alarm), raising awareness of the dangers of carbon monoxide poisoning and the importance of purchasing an alarm along with the maintenance of boilers, gas fires and sweeping chimneys as we move into Winter has been enthusiastically supported by leading French retailers and influential organisations such as the French Burns Association, Paris Fire and Rescue Service and medical professionals.