FireAngel, who are we?

Our market leading smoke detectors, carbon monoxide detectors and other home safety products are trusted by our customers, making us one of Europe’s leading suppliers.

We are at the forefront of safety-critical connected homes technology, which undoubtedly is the future direction of travel for housing authorities, landlords and homeowners alike.

Our strategy for growth

Our strategy is to build shareholder value by leveraging our differentiation in our customer markets. This differentiation is centred around: our pioneering connected homes technology; our unique data that can save lives through prediction; and our longstanding strong relationship with the UK Fire and Rescue Services which gives us unique credibility.

We have invested heavily in connected technology and believe that FireAngel is uniquely positioned to satisfy the emerging demand and benefit from the recurring revenue streams.

Key Facts

£23M

Approx market capitilisation; listed on AIM

100+

Registered Technology Patents & Further Pending

Number 1

In 4 of our 5 key segments across Europe

Three

Supplier/manufacturing partnerships

6

Brands targeted at different markets

Influential

Member of Industry Trade Associations

Scalable & Defensive

Business model with high barriers to entry

Leading

Designer & supplier of Smoke and CO alarms and wireless connectivity in Europe

C120

Worldwide Employees

Established

Third party distributors In Continental Europe

Our Brands

FireAngel’s range of solutions is comprehensive, providing adaptable protection through it’s range of connected solutions, smoke, heat and carbon monoxide alarms and accessories:

The UK’s No1 Retail brand and the brand of choice for over 90% of the UK’s Fire and Rescue Services.

The Connected solution for Landlords that’s preparing UK social housing for the future with remote monitoring, scalable networks and actionable insight and data.

With the option to interlink multiple alarms and create a hybrid network of battery and mains powered devices the Specification product range is supporting the UK Trade market with adaptable protection.

UK Homeowners are able to monitor and manage their safety network on the go with easy testing through their mobile device or via Just Ask Alexa!

Launched in 2012, AngelEye is a leading brand in smoke and CO alarms in the French DIY market.

FireAngel’s wholly owned subsidiary in Canada. Pace Sensors’ CO sensors are used within all FireAngel, AngelEye and Pace Sensors’ CO detectors.

Our worldwide operating locations

Our Board of Directors

Andrew BlayzeChairman

Andrew Blazye brings a wealth of experience to the Board. He is currently the Executive Chair of Aryza Group Limited, the provider of insolvency and loan management software products to the financial services sectors in the UK, Europe, Canada and Australia. Previously, amongst other roles, Andrew was the Executive Chair of Universe Group plc, an AIM quoted provider of transaction products and services to the retail industry, which was sold in January 2022 to Inform Information Systems Limited for £33.1 million which represented a premium of 129 per cent, to the Universe share price on the business day preceding the announcement of the sale. For more than 12 years, Andrew was a member of the global executive team at FLEETCOR, a US Fortune 500 speciality payments business. As European CEO, he set up the FLEETCOR business in Europe.

Neil RadleyChief Executive Officer

Neil Radley has over 20 years’ experience in the finance, retail and technology sectors. He was previously the CEO of Universe Group plc, an AIM quoted provider of transaction products and services to the retail industry, which was sold in January 2022 to Inform Information Systems Limited for £33.1 million which represented a premium of 129 per cent, to the Universe share price on the business day preceding the announcement of the sale. Previously, he was Chair and CEO of Jaja Finance Limited, a fintech company providing digital and physical credit cards, guiding them through the creation and launch of the UK business and subsequent purchase of the Bank of Ireland UK card portfolio. Neil has previously held several senior roles at Barclays Bank in their Barclaycard division both in the UK and Europe. He qualified as an accountant with PwC.

Zoe FoxChief Finance Officer

Zoe has extensive experience of working as a Finance Director and in the Smoke Alarm industry. Zoe was appointed as Chief Finance Officer for FireAngel in April 2021. For the two years previous to this appointment Zoe held the role of Company Secretary until 30th November 2021 and was the Finance Director of the Group’s principal subsidiary since 2010. Prior to this she was Finance Director of BRK Brands Europe Limited, part of the Jarden Corporation. Zoe qualified as Chartered Accountant in 2004 and has a BSc (Hons) degree.

Jon KempsterNon-Executive Director

Jon is a Chartered Accountant and his career has included CFO Board positions at Frasers Group PLC and Wincanton plc. Jon qualified as a Chartered Accountant at PWC and has a BA (Hons) in Business Studies from Liverpool University. Jon’s broad financial knowledge and experience bring additional support to the Board. Jon is a Non-Executive Director and Chair of the Audit and Risk Committee at DX Group plc. He is, also and Serinus Energy plc and a Trustee of the Delta plc pension scheme.

Graham WhitworthNon-Executive Director

Graham has worked in a number of technology businesses initially in engineering and then IT based design technology roles which has led to the development of a diverse set of international business skills. Graham led the original Sprue Aegis (now FireAngel) IPO and was Group Chief Executive and Chairman until February 2015. He then became Executive Chairman until 22 January 2019 on which date he transitioned to the role of Executive Director. Since 27 May 2020 Graham has been a Non-Executive Director of the Company and continues to be actively engaged in business development responsibilities. Graham’s specific responsibility has been to lead the successful engagement with Techem in which role he continues.

Graham BirdSenior Independent Director

Graham is currently the CFO of XP Factory plc, one of the UK’s pre-eminent experiential leisure businesses, which is quoted on AIM. In 2021, Graham was appointed as a Non-Executive Director of Universe Group plc, an AIM quoted provider of transaction products and services to the retail industry where he served until the company was sold in 2022.
Graham was one of the founding employees of Gresham House plc where, alongside Tony Dalwood, he was responsible for establishing and managing a successful strategic equity business unit which focuses on both quoted and unquoted equity investments using the principles and practices of private equity. He was subsequently appointed as a Non-Executive Director of Rockwood Strategic plc in June 2021 as a representative of Gresham House, a substantial shareholder, and remained a director until September 2022.
Prior to joining Gresham House, Graham spent six years as a senior executive at PayPoint Plc, latterly as director of strategic planning and corporate development. He was also executive chairman and president of PayByPhone, a multi-national mobile payments technology division of PayPoint operating in Canada, the UK and France between 2010 and 2014.
Between 2005 and 2009, he was head of strategic investment and all corporate finance activity at SVG Investment Managers, the public equities team within SVG Capital plc. He joined SVG from JPMorgan Cazenove, where he was a director in the corporate finance department, including 3.5 years establishing, building and leading Cazenove’s corporate finance business in South Africa.
He was a non-executive director of Journey Group plc from 2007 until 2016, including periods as chairman of the audit and nomination committees, and acting chairman when Journey Group was subject to a successful takeover bid by private equity. Graham, who is a chartered accountant, began his career in audit and corporate finance at Deloitte and holds an MA in Economics from the University of Cambridge.