FireAngel, who are we?

Our market leading smoke detectors, carbon monoxide detectors and other home safety products are trusted by our customers, making us one of Europe’s leading suppliers.

We are at the forefront of safety-critical connected homes technology, which undoubtedly is the future direction of travel for housing authorities, landlords and homeowners alike.

Our strategy for growth

Our strategy is to build shareholder value by leveraging our differentiation in our customer markets. This differentiation is centred around: our pioneering connected homes technology; our unique data that can save lives through prediction; and our longstanding strong relationship with the UK Fire and Rescue Services which gives us unique credibility.

We have invested heavily in connected technology and believe that FireAngel is uniquely positioned to satisfy the emerging demand and benefit from the recurring revenue streams.

Key Facts

£23M

Approx market capitilisation; listed on AIM

100+

Registered Technology Patents & Further Pending

Number 1

In 4 of our 5 key segments across Europe

Three

Supplier/manufacturing partnerships

6

Brands targeted at different markets

Influential

Member of Industry Trade Associations

Scalable & Defensive

Business model with high barriers to entry

Leading

Designer & supplier of Smoke and CO alarms and wireless connectivity in Europe

C120

Worldwide Employees

Established

Third party distributors In Continental Europe

Our Brands

FireAngel’s range of solutions is comprehensive, providing adaptable protection through it’s range of connected solutions, smoke, heat and carbon monoxide alarms and accessories:

The UK’s No1 Retail brand and the brand of choice for over 90% of the UK’s Fire and Rescue Services.

The Connected solution for Landlords that’s preparing UK social housing for the future with remote monitoring, scalable networks and actionable insight and data.

With the option to interlink multiple alarms and create a hybrid network of battery and mains powered devices the Specification product range is supporting the UK Trade market with adaptable protection.

UK Homeowners are able to monitor and manage their safety network on the go with easy testing through their mobile device or via Just Ask Alexa!

Launched in 2012, AngelEye is a leading brand in smoke and CO alarms in the French DIY market.

FireAngel’s wholly owned subsidiary in Canada. Pace Sensors’ CO sensors are used within all FireAngel, AngelEye and Pace Sensors’ CO detectors.

Our worldwide operating locations

Our Board of Directors

John ConoleyExecutive Chairman

John was appointed as Non-Executive Chairman of the Board on 22 January 2019. With effect from 1 August 2019, following the resignation of the Group Chief Executive, John was appointed Executive Chairman. He brings significant executive and non-executive Board-level experience of both fully-listed and AIM-quoted businesses. John is also Non-Executive Chairman of Dot Digital, the marketing automation platform company listed on AIM. John began his career in the IT industry with IBM in 1983, and worked in a range of industries in technical, sales, and marketing roles. Since then, John has held general management and director-level roles in small and medium-sized private and public companies. Recent public company roles include Chief Executive Officer of Psion PLC, the fully-listed international mobile device company, from April 2008 to October 2012 when it was sold to Motorola; and Non-Executive Director of NetDimensions (Holdings) Limited, the AIM-quoted human capital management software company, from October 2016 to April 2017 when it was sold to Learning Technologies plc. He was Non-Executive Director of recruitment company Parity PLC from 2017 until 2021. John was also Executive and then Non-Executive Chairman of Wameja Limited, the AIM and ASX quoted innovative mobile financial services company, and related to that role John served as a Non-Executive Director of HomeSend SCRL, the company jointly owned by Wameja Limited and Mastercard until its sale to Motorola concluded in 2021.

Zoe FoxChief Finance Officer

Zoe Fox was appointed as Chief Finance Officer for FireAngel in April 2021. For the two years previous to this appointment Zoe held the role of Company Secretary and has been Finance Director of the Group’s principal subsidiary since 2010. Prior to this she was Finance Director of BRK Brands Europe Limited, part of the Jarden Corporation. Zoe qualified as an accountant in 2004 and has a degree from the University of South Bank, London.

Jon KempsterNon-Executive Director

Jon was appointed as Interim Chief Financial Officer on 17 December 2020. He is currently a Non-Executive Director and Chair of the Audit & Risk Committee at DX Group plc . He is, also, a Non-Executive Director and Chair of the Audit Committee at Serinus Energy plc and Bonhill Group plc and a Trustee of the Delta plc pension scheme. Jon’s career has included Board positions at Delta plc, Fii Group plc, Frasers Group plc, Linden plc, Low & Bonar plc, Utilitywise plc and Wincanton plc. He qualified as a Chartered Accountant with Price Waterhouse in 1990 and has a BA (Hons) in Business Studies from the University of Liverpool. Jon’s role as Interim CFO ended 30th April 2021, he has since been appointed as a Non-Executive Director of the Company.

Simon HerrickSenior Independent Non-Executive Director

Simon joined the FireAngel Board on 24 September 2019. He has significant experience in senior finance and operational roles including as Chief Financial Officer of Debenhams plc, Chief Executive Officer and Chief Financial Officer of Northern Foods plc, Chief Financial Officer of Darty plc and Chief Financial Officer at PA Consulting Limited. Simon has most recently pursued a plural career and is a Non-Executive Director of Ramsdens Holdings plc, Biome Technologies plc, Christie’s Group plc and has undertaken a number of consultancy projects in a broad range of companies and sectors, most recently as Interim Chief Executive Officer of Blancco Technology Group PLC. Simon is a Fellow of The Institute of Chartered Accountants in England and Wales having qualified at Price Waterhouse in London and holds an MBA from Durham University. Simon chairs the Board’s Audit and Remuneration Committees and succeeded John Shepherd as the Company’s Senior Independent Non-Executive Director on 1 August 2020.

Graham WhitworthNon-Executive Director

Prior to investing as a seed investor in the business, Graham developed a diverse set of international business skills from the corporate boardroom to his own start up. Graham has worked in a number of technology businesses, initially in engineering and then IT-based design technology roles, where he led a number of strategic initiatives and directed many multi-million dollar contracts with leading blue chip companies across a diverse set of industries with ComputerVision Corporation, a leading US CAD/CAM provider. From the late 1980s Graham was Sales Director, Managing Director and then Executive Vice-President, before leaving in 1997. In 1998, Graham started his own company which he later merged with Division Plc. He became Managing Director before disposing of the enlarged business to Parametric Technology in 2000. Graham led the original Sprue Aegis (now FireAngel) IPO and until February 2015 was the Group Chief Executive and Chairman. He subsequently undertook the role of Executive Chairman until 22 January 2019, on which date he transitioned to the role of Executive Director. On 27 May 2020, Graham became a Non-Executive Director of the company and continues to have Business Development responsibilities, in particular working to exploit FireAngel’s strong IP portfolio globally.