FireAngel, who are we?

FireAngel makes products that save lives. It is a simple philosophy.

We are a company with market leading products with brands everyone can trust. We aspire to be the company of choice for our customers’ home safety product needs of today and tomorrow.

What we do

Everything we do is focused on providing market leading smoke detectors, carbon monoxide detectors and other home safety products. We believe everyone should be properly protected with affordable and reliable home safety products.

We work with passion and seek to inspire those that work for us in the same way. We encourage our staff to ‘make a difference’ to our business every day.

Key Facts

Our Brands

FireAngel’s range of products is comprehensive, allowing the Group to tailor its smoke alarms, CO alarms and accessories to suit its customer needs at various price points under the following brands:


The UK’s No1 Retail brand and the brand of choice for over 90% of UK’s Fire and Rescue Services. Within European markets the FireAngel brand is targeted at the Trade customer


AngelEye. Launched in 2012, FireAngel sells smoke alarms and CO detectors predominantly into the French market under AngelEye. AngelEye has become a leading brand targeted at the DIY channel in France and is also sold in UK Retail by Sainsbury’s

FireAngel Specification. A new, energy saving mains powered range of smoke and heat alarm products plus CO detection that are market leading and which can be wirelessly interconnected with up to 50 products on a single wireless network


FireAngel Pro. Mains-powered smoke alarms with a 10 year, sealed for life lithium battery back-up. Modern design, quick fitting, tamper-proof mounting plate which locks the alarm head securely in place. Mounting plate has wide, easily accessible connection to the mains feed. Cable knock-out allows for compatibility with YT2 cable trunking


Pace Sensors. CO sensors used within FireAngel’s CO products are developed by FireAngel and Pace Sensors, FireAngels’s wholly owned subsidiary in Canada. Pace Sensors’ CO sensors are used within all FireAngel, AngelEye and Pace Sensors’ CO detectors and certain First Alert branded CO detectors

Our worldwide operating locations

Our Board of Directors

John Conoley
John ConoleyExecutive Chairman
John Conoley brings significant executive and non-executive Board level experience of both fully listed and AIM quoted businesses. He began his career in the IT industry with IBM in 1983, and worked in a range of industries in technical, sales, and marketing roles. Since then, John has held general management and director-level roles in small and medium-sized private and public companies. Recent public company roles include Chief Executive Officer of Psion PLC, the fully listed international mobile device company, from April 2008 to October 2012 when it was sold to Motorola; and Non-Executive Director of NetDimensions (Holdings) Limited, the AIM quoted human capital management software company, from October 2016 to April 2017 when it was sold to Learning Technologies plc. Current roles comprise Non-Executive Chairman of Wameja Limited, the AIM and ASX quoted innovative mobile financial services company and related to that role serves as a Non-Executive Director of HomeSend SCRL, the company jointly owned by Wameja Limited and Mastercard; and Non-Executive Chairman of Parity Group plc, the AIM quoted professional recruitment and IT services company to which he was appointed in April 2017.
Mike Stilwell
Mike Stilwell Group Finance Director
Mike joined FireAngel in December 2018 as Group Finance Director, after previously spending six years with AIM-listed Synectics plc, the last four of which as Group Finance Director. Prior to this, he held senior finance roles with the Saint-Gobain Group, Coventry Building Society and the Caparo Group. Mike qualified as a Chartered Accountant with KPMG and has a first-class degree in Accounting and Financial Analysis from the University of Warwick.
Simon Herrick
Simon HerrickNon-Executive Director
Simon joined the FireAngel Board towards the end of September 2019. Simon has significant experience in senior finance and operational roles including as CFO of Debenhams plc, CEO and CFO of Northern Foods plc, CFO of Darty plc and CFO at PA Consulting Limited. Simon has most recently pursued a plural career. He is a Non Executive Director of Ramsdens plc and has undertaken a number of consultancy projects in a broad range of companies and sectors, most recently as Interim CEO of Blancco Technology Group PLC. Simon is a Fellow of The Institute of Chartered Accountants in England and Wales having qualified at Price Waterhouse in London and holds an MBA from Durham University. Simon is the Board’s Senior Independent Non-Executive Director and sits on the Audit and Remuneration Committees.
Glenn Collinson
Glenn CollinsonNon-Executive Director
Glenn joined the FireAngel Board on 1 August 2020.  He started his career at Racal and worked for Motorola and Texas Instruments before co-founding Cambridge Silicon Radio in 1998.  There he served as an executive director and helped grow the company from a concept to a $3 billion market capitalisation entity in 2006 (as CSR Plc) and one of the biggest players in the Bluetooth market.  Since leaving CSR in 2007, he has held a number of non-executive directorships in UK and French companies – both public and private – that specialise in technology.  He is a member of the Institute of Engineering and Technology and holds an MSc in electronics as well as an MBA from Cranfield University.  Glenn sits on the Board’s Audit and Remuneration Committees.
Graham Whitworth
Graham WhitworthNon-Executive Director
Prior to investing as a seed investor in FireAngel, Graham developed a diverse set of international business skills from the corporate boardroom to his own start up. Graham has worked in a number of technology businesses, initially in engineering and then IT based design technology roles, where he led a number of strategic initiatives and directed many multi-million dollar contracts with leading blue chip companies across a diverse set of industries with ComputerVision Corporation, a leading US CAD/CAM provider. From the late 1980s Graham was Sales Director, Managing Director and then Executive Vice-President, before leaving in 1997. In 1998, Graham started his own company which he later merged with Division Plc. He became Managing Director before disposing of the enlarged business to Parametric Technology in 2000. Graham led the original Sprue Aegis (now FireAngel) IPO and until February 2015 was the Group Chief Executive and Chairman. He subsequently undertook the role of Executive Chairman until 22 January 2019, on which date he transitioned to the role of Executive Director. On 27 May 2020, Graham became a Non-Executive Director of the company and continues to have Business Development responsibilities, in particular working to exploit FireAngel’s strong IP portfolio globally.